There was a time when HM Ambassador held almost 75 per cent car market share in India.

However, with the introduction of contemporary, cheaper, and lighter cars, the Ambassador lost its lustre and was eventually phased out.

According to various sources, the company intends to expand its operations to produce electric vehicles to catch the growing ev market.

The classic Ambassador from Hindustan Motors is slated to come back with a new electrified model.

Hindustan Motors is working with Peugeot, a French automaker, on the design and powertrain of the EV "Amby."

Amby's 'new look' is currently being developed. Mechanical design work for the new engine is nearing completion as per the source.

Anmol Satpute, a graduate of MITID, created the new-generation Ambassador for tugboat design, 

The design is based on the Aston Martin Lagonda.

Ambassador is expected to release the all-new electric vehicle in 2023 or 2024.

If HM gets everything right, there will be nothing to stop emotional Indian buyers willing to spend the price of a modern-classic automobile from purchasing one.